In the latest edition of the Revolver newsletter, titled “The Learning Curve Edition,” Revolver confessed that they goofed reordering their six-pack carriers for Blood & Honey in time. Instead, they’ll have to roll with temporary, white six-pack carriers and an “oops” sticker.
While some might be thrown off by this change, there’s something about the sticker that just says “local” more than a well-designed label does. I don’t mind it one bit, and you can say you were one of the proud who got an interim six-pack carrier.
You will not recognize this week’s run of Blood & Honey six packs. And you may ask yourself…what have they done with my familiar and comforting black and Pantone 1665 orange six pack design? You see, someone around here screwed up. Me. Noooo! Quelle Horreur!
It’s true, when we received our first shipment of six pack carriers, it looked like ONE MILLION SIX PACK CARRIERS — we would never run out! Alas, it was not to be. So when we went to order more, we learned the meaning of the phrase “Four week lead time.” So, in the interim, we have these beautiful white carriers with hand applied explanatory stickers on the sides. Rest assured, everything else is the same. If it’s just too much, use the familiar six pack carrier you folded up from last week’s Blood & Honey purchase and all will be right in the World…same as it ever was…same as it ever was.
The Revolver guys, as you might have gathered, closed with a the Talking Heads’ song they referenced at the end of the note. In lieu of that, I give you this remixed version — mostly because it was one of the few copies I could embed. It’s all in the spirit.